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“Changing the world” didn’t have to be such a monumental undertaking. That’s how #100StartsWith1 was born.


From walking a main street in their city to writing notes of encouragement and positivity on a mirror, Sambazon and GOOD helped thousands realize—and enact—the idea that changing the world for the better only takes one small step forward. With over 48 million social impressions, this campaign has proven to be a stepping stone for individuals worldwide to incorporate doing good into their everyday lives.


For many people, change the world is something big that’s nearly impossible. That’s the reason why, for us, the idea of this campaign is remarkable. They told us, people, that by doing only one small act of kindness, we can also make the world a better place.


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